Bella's Boutique is a store you can't overlook when circling the Murfreesboro square. From the elegant jewelry pieces in the front of the store, to the exclusive attire all around, Bella's is sure to offer trendy, quality pieces to fit anyone's style.
Bella's is one of the newest additions to the area, which opened on Aug. 6. The shop targets all age groups. Mothers and daughters can shop together with ease knowing that both will find that what it is they're hoping to find. It has something for everyone – all shapes and sizes will appreciate the choices. The first thing you become aware of when you walk in is the historic feel.
"It has something more to offer than your customary retail stores at the shopping mall,'' said Judy L. Goldie, the owner of Bella's Boutique. "The brick inside of here is 200 hundred years old – it's just attractive – and it gave me a chance to branch out and try something new.''
Judy is also the owner of Phase II and Trendy Pieces, which is also on the square. She came up with the idea for Bella's in May, and within three months, this fashionable boutique opened for business.
Judy said she primarily depends on word of mouth as a form of promotion, and people took note of it because the decorating had been in process ever since Jazz Fest weekend. Her decision to open it on tax-free weekend was a success – a huge number of people stopped by that Friday to take a look at the chic little shop.
"There was also a concert that day on the Square, as there is every Friday at the beginning of the month, so that also gave us a boost,'' Judy added. "I couldn't have asked to open it on a better weekend.''
Judy decided to name it Bella's Boutique because the word bella means "beautiful" in Italian, and she wanted to emphasize the term "beautiful woman'' to show that the store is focused on highlighting and boosting customer confidence.
"What we really have to bring is excel customer service," Judy said. "We really want to make the store remarkable so that our consumers can come back.''
Born in Bowling Green, Ky., Judy has been involved in the fashion industry since she was young. She said she was an outgoing, upbeat cheerleader during high school, providing the foundation for her career today. She wanted to transform her life and career, so at 26 years old, she started her first business, Phase II.
Two years ago she decided to expand her business and opened Trendy Pieces, a lively store aimed toward younger trends.
"Judy is not only a saleswoman, but a woman who cares about her customers and employees on more than just a business level,'' boasted April Creech, the manager of Bella's Boutique. "She is a person you want to be around.''
Judy was careful in her selection process for employers in her business. She has 15 employees who rotate between the three stores. And about four times a year, she and some of her employers travel to trade shows in Las Vegas, Atlanta and New York City.
"I was looking for someone who was outgoing," Judy said. "For me, it's all about attitude and personality, [and] I can teach people a little bit about fashion, and everything comes into place later.''
Some hot trends that seem to be booming at the moment are animal prints, flowery cardigans, camouflage combat boots and adorable tops for layering. In addition, Bella's offers some furniture for sale from Kenya. To top it off, there are pieces of jewelry, flowers and even Buddha bags.
"If you want to shop at a high-trend, yet affordable store with unique fashions straight from vendors, Bella's Boutique is the place to come to,'' Judy proclaimed.
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