2008 Woodie Awards
Culture Shock
Lemon Keith
Issue date: 11/29/07 Section: Features
After glancing over magazine covers dominated by half-naked women or irrelevant material, many college students wonder what journalism is coming to.
Just when despair was about to set in, advertising major Tatiana R. Johnson created Culture Shock Magazine. She now serves as editor in chief and finds it refreshing, keeping up with the latest news and trends.
"I wanted people to start reading again, and I wanted my peers' opinion as well."
Culture shock magazine is the spin-off to the innovative show that stars Johnson that is broadcast on YouTube and Comcast channel 10, which is geared toward skateboarding and fashion culture.
The current target market is college and high school students. Johnson's goal is to cover issues people are interested in reading. It is also geared toward career-minded people who enjoy reading about the music and fashion industry. She hopes to attract a modern and younger generation.
"Culture Shock Magazine presents the facts, interesting stories, what actual students think about their culture. The fashion is not focused on one particular brand or designer; instead, it's focused on current and available fashion."
Culture Shock Magazine is currently available online at cultureshockmag.com and focuses on music, fashion and culture, written only by young adults who are mostly students.
"We don't have 30 or 40-year-olds writing for our audience. It's written by people who know, who experience it, and write about it. We write because we are passionate about it, just as you don't have to tell an artist to paint, because it is who they are and want to be," says Davis.
"The fashion section is geared toward stuff our generation wears, and that our target audience has resources to get, not from France, Italy or some other country, but what is in right now right here," says Davis. "We simply say, hey this is what people are wearing in New Jersey, etc. If we say it's hot, than it is, because we wear it and we know."
Just when despair was about to set in, advertising major Tatiana R. Johnson created Culture Shock Magazine. She now serves as editor in chief and finds it refreshing, keeping up with the latest news and trends.
"I wanted people to start reading again, and I wanted my peers' opinion as well."
Culture shock magazine is the spin-off to the innovative show that stars Johnson that is broadcast on YouTube and Comcast channel 10, which is geared toward skateboarding and fashion culture.
The current target market is college and high school students. Johnson's goal is to cover issues people are interested in reading. It is also geared toward career-minded people who enjoy reading about the music and fashion industry. She hopes to attract a modern and younger generation.
"Culture Shock Magazine presents the facts, interesting stories, what actual students think about their culture. The fashion is not focused on one particular brand or designer; instead, it's focused on current and available fashion."
Culture Shock Magazine is currently available online at cultureshockmag.com and focuses on music, fashion and culture, written only by young adults who are mostly students.
"We don't have 30 or 40-year-olds writing for our audience. It's written by people who know, who experience it, and write about it. We write because we are passionate about it, just as you don't have to tell an artist to paint, because it is who they are and want to be," says Davis.
"The fashion section is geared toward stuff our generation wears, and that our target audience has resources to get, not from France, Italy or some other country, but what is in right now right here," says Davis. "We simply say, hey this is what people are wearing in New Jersey, etc. If we say it's hot, than it is, because we wear it and we know."
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